Uroš is the vivacious heir to one of the pioneering families in traditional honest winemaking on the Slovenian coast. Rojac has been making wine in Slokenska Istria since the 19th century. Uroš is considered the wild child of famed wine maker, Bruno Rojac. He’s known for playful antics and a free spirit, and has made a proud and enthusiastic protégée for his father. He rode (and sometimes crashed) motorcycles to school at the Bio-technical Faculty at the University of Ljubljana where he stirred controversy with his thesis about his native grape Refošk.
“There was a time when there was no wine industry. People just grew grapes and made wine…. We do all we can to make drinkable and ultimately healthy wine.”
What promised to be a dynamic father son team came to an unfortunate halt in 2005 with the untimely passing of Bruno at the peak of his career. Reeling from the heard news and pain, many assumed that Uroš would abandon his dreams of running the ancestral winery. Instead Uroš came back stronger than ever running the vineyard, making the wine and becoming one of the youngest and most notable winemakers in the region.
Channeling his energy and passion, he perfected the craft of his forefathers, and started a family of his own. Rather than capitalizing on his success through globalizing his wines, Uroš remained true to his fathers traditional wine methods and continued his approach in the vineyards and the cellar. His is the greatest comeback story in the region, and he’s earned himself the title: King of Refošk.